Gavin Campion on The Importance of Employee Morale and How to Improve It

Gavin Campion
4 min readNov 10, 2022

The concept of employee morale refers to how people feel about their job and the company they work for. It also involves other factors, such as how they approach their daily tasks and how invested they are in the organization’s values and mission.

Employee morale is crucial because it’s tied to various factors, such as job satisfaction, productivity, and employee engagement.

Although a boost in morale can be beneficial for a company, it’s also essential to measure it. This will allow you to identify areas where your workers require a boost.

Ask Your Employees

To measure employee morale, use a survey to gather feedback about the company’s culture and work environment. You can also ask your workers to provide suggestions to improve the company’s performance. This can be done through one-on-one interviews or group discussions. To get the most out of this process, you must have a culture that encourages feedback and psychological safety.

Look at the Data

Although you may not have the results of a recent survey, you can still use other data to gather important insights into employee morale. For instance, you can review your employees’ performance data and look into your workers’ absenteeism and grievance filings.

Even if you suspect your workforce needs a boost, it’s still important to measure employee morale to improve its performance. You can start improving morale by demonstrating that job satisfaction and happiness are top priorities.

Demonstrate Your Values

According to a survey, over 70% of employees believe having well-defined values, and goals can help foster a positive work culture. However, only 23% of workers said they could apply these values to their daily work.

One of the most common reasons employee morale is low is the disconnect between the organization and its employees. To improve employee morale, you must have a well-defined set of values that can be incorporated into every aspect of the company.

Inform Employees

A well-defined set of values can help motivate your employees and provide them with the necessary information to make informed decisions.

Unfortunately, many employees don’t receive the necessary information about the company’s operations and policies. They often cite communication breakdowns as the cause of their failure at work. A well-functioning communication system can boost employee morale and improve the company’s bottom line.

Provide Feedback

Give your employees multiple chances to provide feedback, as they need to feel valued and have a voice. Having an annual survey is not enough.

A formal feedback process is a great way to give your employees multiple chances to provide feedback. It can include regular surveys and a virtual suggestion box.

To make feedback a part of your culture, you should regularly welcome it at every opportunity. You can do this by conducting question-and-answer sessions or regularly asking your managers to ask their employees for their thoughts on certain issues.

Employee Benefits

Providing employees with more than the bare minimum of benefits can boost their productivity and happiness. Before you start implementing a comprehensive benefits package, it’s important that you first take a look at the various perks and benefits that your company provides.

The benefits package should also focus on your employees’ well-being, including mental health and professional development.

Not providing these types of benefits can also greatly impact your company’s bottom line. According to a survey conducted by the Gallup organization, losing an employee’s productivity could cost an organization around $30,000 annually.

Personal Development

Providing your employees opportunities for advancement and professional development is also important to boost their morale. This is because they need to feel supported both in their current roles and in the future. You can also provide various perks and benefits, such as one-on-one professional coaching, conferences, and programs that the company can pay for.

Regular communication allows your managers to develop personalized growth plans for their employees. This can help them reach their goals and improve their performance.

Team Building

Connecting with your co-workers and managers can also help boost employee morale. Having these types of relationships can help employees feel valued and supported. This could be done through regular team-building activities, such as in-person meetings or team outings.

Various forms of communication can also be used to build rapport among workers, such as online games and virtual break rooms.

Originally published at on November 10, 2022.



Gavin Campion

Gavin Campion is known for his ability to turnaround struggling businesses and put them on the map. He has decades as a startup entrepreneur.